Continental Tyres
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Continental tyres are strongly associated with the Euro Cup, we saw an opportunity to capitalise on this opportunity for the Kenyan market. We ran a social media campaign where the contestant would win a football if they correctly predicted which teams would win for all three matches on that particular day.
Answers were to be posted in a particular format with the hashtag: #TheBallIsMine. This campaign was very successful as we had a lot of interactivity going on on the ContiPartner Kenya FB page and the client was thrilled!