LG asked the agency to come up with a unique/interesting way to launch the Super UHD TV in Kenya in April 2015. The agency presented 3 ideas which were generated based around the key USPs:
Since options 1 & 2 could be combined; LG opted to mix the two out of the three proposed concepts.
We decided to go all out on the Hollywood theme from premiere ticket style invites, a red carpet entrance with a life size cutout of paparazzi taking pictures of guests as well as life size cutouts of celebrities!
We even had waiters dressed in smart red waistcoats similar to what cinema ushers wear during a movie premiere. In addition to all this, we created 3 experience zone rooms: a home theatre, a living room and a bar area which were using during the grand veiling with confetti and fog machines to add extra glam keeping the movie premiere theme in mind. Guests were taking photos through large branded photo frames which were then printed on the spot and instantly put into a frame and given to guests. Hiring famous radio & TV presenters Michelle & Wahiga made all the difference taking the mood of the event to another level. All in all the turnout was great and the event was a success and gave LG the visibility & mileage they needed.