Menengai Rebranding
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Menengai produce vegetable cooking oil, fat & washing bars. For all these items, the packaging was very outdated. They asked for a fresh look for all their brands and corporate identity as a whole. We executed the new company logo first to set the tone for the rest of the brands which were reworked shortly after.
TDF came up with the tagline for Menengai's flagship brand Top Fry which is 'Goodness in every drop' The company/group logo of the heart with the drop of oil depicts that. We used vehicle branding & other ATL platforms to market the new look of the company as well as the new brands. The client was happy with the vibrant cohesive packaging which consumers recognise as products of Menengai from miles away.