Zuku's (one of the leading Satellite TV providers in Kenya) predominant customers are the Indian household. The brief was to come up with an activity that would bring the brand closer to them. Indians love cricket! So we thought why not organise a cricketing spectacle which would replicate the IPL?
We had cheerleaders, celebrities flown down from india, international cricketers and a great deal of entertainment. The event was a huge success and this was the biggest cricketing show in Kenya since Kenya last hosted the world cup. Can we list out some of the companies who took part and the names they were given?